Wednesday, April 20, 2011

How to Calculate revenue from Google Adsense


For Adsense mania .. possible following calculation formulas can add insight on how to calculate income from google adsense. The following are examples of the calculation formula.

Adsense Calculation:

CTR = (Clicks / Impressions) * 100
EPC = Earnings Per Click
eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10
Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100

Example: Today is 9 clicks from 2017 impressions. (as an example EPC = 0.04) CTR = (9 / 2017) * 100 = 0.4462 = 0.45

eCPM = 0.4462 * 0.04 * 10 = 0.17848 = 0.18
eCPM = (0.3599941 / 2017) * 1000 = 0.17848 = 0.18

Earnings = 0.17848 * 2017 / 1000 = 0.3599941 = 0.36
Earnings = 0.4462 * 0.04 * 2017 / 100 = 0.3599941 = 0.36

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